CONTENT WRITING SERVICES:
ABOUT
Katha Dalton provides copywriting, art direction, brand process facilitation, and strategic creative consulting services. The sandwiches are delicious. Career creative professional with a passion for words, crafting articulate, witty, engaging copy, and telling intriguing stories. Deep understanding of naming, brand development, and the marketing process from inception through execution across media, B2B and B2C. Thrives as part of a team. Passionate about creative quality and authenticity. Outstanding presentation skills. Up-to-date, articulate, process-oriented and efficient.
EDUCATION
BRYN MAWR COLLEGE | Bryn Mawr, PA; Bachelor of Arts in English and History, cum laude
AWARDS/PUBLICATIONS
• Print Magazine Regional Design Annual
• HOW Magazine Annual
• Graphis Magazine Annual
• Northwest Advertising Federation
• ADDY Gold award,
• London International Advertising Awards Annual
• Good Design 2004 Annual
EXPERIENCE
TRUE BLUE, INC., | Tacoma, Washington March-September 2012
Copywriter in the Marketing Department of this publicly-traded blue collar staffing company. Helped this newly formed holding company recruit staff with fresh messaging and images while supporting its five individual brands with sales and marketing materials.
MORGAN HOWARD PRODUCTIONS:
Creative strategy and copywriting for Sealaska Corporation and Sealaska Heritage Institute, Juneau, Alaska. I capture the voice and double-bottom-line approach of this Alaska Native Corporation. Brand development for the Snoqualmie Tribe.
CONTENT 26:
I write a high volume of deadline-driven, result-oriented online catalog copy with high SEO appeal. I specialize in luxury goods, lifestyle content, and children.
PYRAMID COMMUNICATIONS | Seattle, Washington December 2004 to present
Writer and Creative Lead, currently on a contract basis. Transformed the creative department of this issues-oriented communications firm into a core component of the business. Creative strategy, naming, brand development, copywriting and editing, print and interactive.
HORNALL ANDERSON DESIGN WORKS | Seattle, Washington 1997-2004
Led print teams, worked with interactive teams as a Project Manager at this nationally renowned design and branding firm. Creative strategy and art direction for clients including Sealaska Corporation, Holland America, Microsoft.
THE ROCKEY COMPANY | Seattle, Washington 1989-1997 Creative Project Manager
BECKER DESIGN | Seattle, Washington 1984-1989 Senior Designer
SPANGLER LEONHARDT | Seattle, Washington 1980-1984 Designer