CONTENT WRITING SERVICES:
ADVERTISING
Demographic and SEO-focused content for print campaigns, online email campaigns, and
unique marketing ideas.
CLIENT SAMPLES
DOERNBECHER CHILDRENS HOSPITAL
Client: Oregon Health & Science University
Produced for: Pyramid Communications
Categories: Advertising / Copywriting
This Oregon Health & Sciences University campaign describes the care and sensitivity of the pediatric team and the scientific expertise that backs it up.
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LAST CALL
Client: Last Call
Produced for: Pyramid Communications
Categories: Campaigns / Creative Strategy
How to keep young adults from driving while intoxicated, while avoiding parent-mode lectures? The Last Call campaign created a funky look and a series of hilarious coasters, posters, and ads that met the audience where they drink, in the bars. Incented to use “A friend, a bus, or a cab,” youth in targeted neighborhoods used more taxis and were involved in fewer accidents.
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LEASE CRUTCHER LEWIS
Client: Lease Crutcher Lewis
Produced for: Hornall Anderson
Categories: Creative Strategy / Photo Direction
Lease Crutcher Lewis, premier Pacific Northwest construction firm, clearly positions itself verbally and adds brand attitude visually. Conceptualizing these images and working with the designer, we achieved the right balance of work and play.
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UNITED STATES MINT
Client: United States Mint
Produced for: Live Area Labs
Categories: Web content, social media, ads, email campaigns, research and writing with tight parameters.
The U.S. Mint uses carefully targeted email advertising to reach its older, patriotic, and mostly male, audience.
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PACIFIC SCIENCE CENTER
Client: Pacific Science Center
Produced for: Pyramid Communications
Categories: Brand Guidelines / Branding
Working with designers to create the refreshed Pacific Science Center brand culminated in the writing of a new style guide for the internal team who implements it.
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