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Demographic and SEO-focused content for print campaigns, online email campaigns, and

unique marketing ideas.

CLIENT SAMPLES

DOERNBECHER CHILDRENS HOSPITAL

Client: Oregon Health & Science University
Produced for: Pyramid Communications
Categories: Advertising / Copywriting

This Oregon Health & Sciences University campaign describes the care and sensitivity of the pediatric team and the scientific expertise that backs it up.

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katha dalton copywriting seattle
katha dalton copywriting seattle

LAST CALL

Client: Last Call
Produced for: Pyramid Communications
Categories: Campaigns / Creative Strategy

How to keep young adults from driving while intoxicated, while avoiding parent-mode lectures? The Last Call campaign created a funky look and a series of hilarious coasters, posters, and ads that met the audience where they drink, in the bars. Incented to use “A friend, a bus, or a cab,” youth in targeted neighborhoods used more taxis and were involved in fewer accidents.

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katha dalton copywriting seattle
katha dalton copywriting seattle
katha dalton copywriting seattle

LEASE CRUTCHER LEWIS

Client: Lease Crutcher Lewis
Produced for: Hornall Anderson
Categories: Creative Strategy / Photo Direction

katha dalton copywriting seattle

Lease Crutcher Lewis, premier Pacific Northwest construction firm, clearly positions itself verbally and adds brand attitude visually. Conceptualizing these images and working with the designer, we achieved the right balance of work and play.

katha dalton copywriting seattle

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UNITED STATES MINT

Client: United States Mint
Produced for: Live Area Labs
Categories: Web content, social media, ads, email campaigns, research and writing with tight parameters.

The U.S. Mint uses carefully targeted email advertising to reach its older, patriotic, and mostly male, audience.

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katha dalton copywriting seattle

PACIFIC SCIENCE CENTER

Client: Pacific Science Center
Produced for: Pyramid Communications
Categories: Brand Guidelines / Branding

Working with designers to create the refreshed Pacific Science Center brand culminated in the writing of a new style guide for the internal team who implements it.

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katha dalton copywriting seattle
katha dalton copywriting seattle
KATHA

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Subtle, savvy content is crafted through deep listening, conscious iteration, and meticulous refinement. It's not rocket surgery, but the process takes efficiency and attention to nuance. Strong content paired with potent visuals elicits response.

Freelance Writer and Content Strategist